Privacy Policy

This Privacy Policy describes how Wirral Wheelz collects, uses and protects your personal information when you visit or make a purchase from our website.

Personal Information We Collect

When you visit our site, we automatically collect certain information about your device, including:

  • Web browser
  • IP address
  • Time zone
  • Cookies installed on your device

We also collect information about how you interact with the site, including:

  • Pages viewed
  • Products viewed
  • Referring websites or search terms

When you make a purchase or submit a form on our site, we may collect:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number
  • Payment details (processed securely via our payment providers)
  • Information about the bike you wish to sell or enquire about

How We Use Your Information

We use the information we collect to:

  • Process and fulfil orders
  • Communicate with you regarding enquiries or purchases
  • Provide valuations when you submit a “Sell Your Bike” form
  • Improve the performance and usability of our website
  • Prevent fraud and maintain website security

We do not sell your personal information to third parties.

Sharing Your Information

We share information only with trusted services necessary to operate the website, including:

  • Shopify – our ecommerce platform
  • Payment providers used to securely process transactions
  • Delivery and courier services used to fulfil orders

These services only receive the information required to perform their role.

Cookies and Tracking

Our website uses cookies to:

  • Enable basic site functionality
  • Remember your preferences
  • Analyse website performance and visitor behaviour

You can control cookies through your browser settings.

Data Retention

We keep your information for as long as necessary to:

  • Provide services
  • Maintain transaction records
  • Comply with legal obligations

Your Rights

Under UK data protection law, you have the right to:

  • Request access to your personal data
  • Request correction or deletion of your data
  • Object to certain types of data processing

To make a request, please contact us using the details below.

Contact

If you have questions about this policy or how your data is handled, please contact us via the contact details provided on our website.